Blizzard's former president wanted there to be a WoW 2 rather than 'the same WoW 1 expansions over and over re-skinned'

https://www.pcgamer.com/games/world-of-warcraft/blizzards-former-president-wanted-there-to-be-a-wow-2-rather-than-the-same-wow-1-expansions-over-and-over-re-skinned/